📊 CTR Calculator
Calculate click-through rate
How CTR Is Calculated
- 1Enter the number of impressions (views) and clicks.
- 2CTR = (clicks / impressions) × 100.
- 3The result is shown as a percentage with benchmarks for ads, email, and organic search.
About CTR Calculator
Calculate click-through rate (CTR) from impressions and clicks. Essential for evaluating ads, emails, and search result performance.
Frequently Asked Questions
What is a good CTR?
It depends on the channel: 1-2% is average for display ads, 2-5% for search ads, and 15-25% for email campaigns.
How do I improve my CTR?
Write compelling headlines, use strong calls-to-action, and ensure your ad or content matches the audience's intent.